Apple has turned into a multibillion-dollar savings account. What's a giant company, still the most valuable in the Standard & Poor's 500, supposed to do? Here are five things the company needs to do to get back on a growth track:
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But unless that product attains blockbuster status as iPhone 6 and iPhone 6 Plus did, Apple could enter trying times. They slipped further Thursday.Ī turnaround could start with the release of iPhone 7, rumored to be launched in September. Wall Street reacted with alarm, sending Apple ( AAPL) shares down nearly 7% in trading Wednesday and raising questions over how Apple can kick-start growth. The company warned investors to expect revenue in the second quarter to fall up to 14% - not what investors want to hear from a "growth company." He blamed vexing economic conditions in China, Russia, Brazil and elsewhere for the financial performance, which included declines in the sales of iPads and Macintoshes. Apple's secretive car project has apparently stalled.Īpple CEO Tim Cook said as much Tuesday, after the company announced the slowest growth in the nine-year history of the iPhone and Cook acknowledged that iPhone sales will decline, year over year, in the current quarter. The stock market and world economy are wobbly.
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SAN FRANCISCO - iPhone sales are slowing. Watch Video: Apple iPhone sales flat for first time
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